Browsing by Author "Jennifer Carolina Argudo Cedillo"

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    Desarrollo e implementación de una estrategia de comunicación visual para Original Ikat, en las principales redes sociales
    (Instituto de Tecnologías Sudamericano, 2024) Pablo Andrés Álvarez Castillo; Jennifer Carolina Argudo Cedillo
    The problem of Original Ikat, a brand known locally in Gualaceo, is that it has a poor promotion and communication plan on social media and needs a catalog to show its products. This problem is addressed through the project “Development and Implementation of a Visual Communication Strategy for Original Ikat on Major Social Media.”The aim is to improve the brand's presence on Instagram, Facebook, and TikTok with a social media marketing plan, a new visual identity, a brand manual, and a printed and digital catalog.Using the Design Thinking method, we found needs like a new visual identity and an attractive catalog.The results were more customer interest and better communication on social media. Finally, the method significantly increased Original Ikat's presence on social media, boosting its popularity and helping it expand nationally and internationally.