Browsing by Author "Iván David Padilla Ávila"

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    Desarrollo de campaña visual para la desestigmatización de la salud mental en los jóvenes, para el Centro de Apoyo Psicológico CoDa
    (Instituto de Tecnologías Sudamericano, 2024) Iván David Padilla Ávila; Karen Viviana Orellana Peralta
    The following project aims to develop a visual campaign to destigmatize mental health in young people, for the CoDa Psychological Support Center. The problem mainly arises due to the lack of visual and informational resources that the establishment offers, creating the need for a campaign that can inform, educate and encourage the inclusion of people with emotional disorders, and in turn, invite young people to attend to their own mental needs at the CoDa center. The methodology used in this project allowed us to work closely with the center in each of its stages, both to collect information and when analyzing the proposal and the analysis of the results. The project was developed using the essential foundations of graphic design, mainly supported by color psychology, semiology and rhetorical techniques. A campaign was provided that meets persuasive and informative characteristics, as well as clear and immersive graphic representations to generate a greater impact on the public. Thus, it is important to generate visual campaigns to raise awareness about everyday issues that have been stigmatized over the years, and thus access the mental health services offered by the CoDa Psychological Support Center.