Browsing by Author "Isaac Genaro Jiménez Verá"

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    Diseño y publicación de una página web como estrategia de crecimiento digital para Infinity Comunicación Audiovisual del cantón Gualaceo
    (Instituto de Tecnologías Sudamericano, 2024) Isaac Genaro Jiménez Verá; Marcos Vinicio Morán Rocafuerte
    This thesis project addresses the design and publication of a website as a digital growth strategy for Infinity Comunicación Audiovisual in the canton of Gualaceo. The central problem identified is the limited online visibility and accessibility of the company, which restricts its ability to attract and retain clients. The main objective is to develop an optimized website that enhances the company's digital presence, promoting its growth and expansion nationwide. The methodology included a needs analysis through surveys and interviews, followed by the design of the website's structure and interface, and the development of interactive and engaging digital content. Key findings reveal that an intuitive design and well-optimized content are essential to improving user experience and search engine visibility. Results show that while the website achieved acceptable traffic, the lack of investment in social media advertising limited its reach. The conclusions emphasize the importance of complementing website development with effective digital marketing strategies to maximize its impact and attract a larger audience. Keywords: Digital growth, web design, audiovisual communication, digital marketing, web optimization, user experience.