Browsing by Author "Héctor Alexander Zumba Chimbo"

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    Creación de marca, material de apoyo y prototipado 3D aplicado al emprendimiento agrícola ‘Hoverfrut’ en el cantón Santa Isabel
    (Instituto Superior Tecnológico Particular Sudamericano, 2026) Héctor Alexander Zumba Chimbo
    This graduation project focuses on brand creation, the development of support materials, and 3D prototyping applied to an agricultural venture located in the Santa Isabel canton. The research is based on the analysis of productive and communication challenges identified within the local agricultural context, particularly the absence of a structured visual identity, limited market differentiation, and the lack of support resources to strengthen the technical understanding of the production system. The main objective was to design a coherent graphic ecosystem capable of reinforcing the project’s identity, improving its positioning through updated packaging, supporting production through the implementation of a hydroponic tower developed with 3D prototypes, and facilitating the transfer of technical information through visual resources and support tools. Rather than applying Design Thinking as a fixed sequence of stages, it was approached as an adaptive and flexible process aligned with the real dynamics of the venture. Throughout the development, decisions were progressively adjusted according to practical conditions and contextual coherence within the territory where the project was implemented.