Browsing by Author "Guanoquiza Guaillas Juan Diego"

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    Diseño de un sistema de comunicación visual inclusivo para la interpretación museográfica en la fábrica Industrial Fátima
    (Instituto Superior Tecnológico Particular Sudamericano, 2026) Guanoquiza Guaillas Juan Diego
    This research aimed to develop an inclusive visual communication system for the museographic interpretation of Industrial Fátima, a traditional chocolate factory located in Cuenca, Ecuador. The proposal arose from the need to improve the visitor experience by addressing the lack of visual resources that explain the factory's history, its handcrafted machinery, and the cocoa production process. A mixed-method, descriptive research approach with documentary and field design was employed. Data were collected through direct observation, interviews, and surveys conducted with the factory management and visitors. The findings revealed significant needs related to accessibility, orientation, and information interpretation, particularly among children, older adults, and international tourists. Based on this diagnosis, a comprehensive visual communication proposal was developed, including a bilingual signage system, museographic panels and infographics, a historical timeline, educational materials for children, a brand mascot, visual identity elements, promotional materials, and an informational website for tour reservations and the dissemination of the factory's historical heritage. The implementation of these resources strengthened the communication of the guided tour, improved access to information, and enhanced the appreciation of the factory's industrial and cultural heritage, contributing to a more inclusive, understandable, and engaging visitor experience.