Browsing by Author "Evelyn Silvana Carchipulla Pesantez"

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    Diseño de estrategias de comunicación para visualizar el rol de la mujer rural en la sociedad
    (Instituto de Tecnologías Sudamericano, 2022) Evelyn Silvana Carchipulla Pesantez
    The following thesis is about a "Social Advertising Campaign that generates awareness and sensitivity to society about the role of rural women, achieving their appreciation and recognition", through creativity, we will help society to face the big problems that our hectic pace of life makes us forget. Social advertising makes us aware, forces us to stop and act In this thesis, the objective can be to raise awareness favorably about the treatment of rural women, calling on their individual conscience, and demonstrating that they have the capacity and opportunity for the role that women play as producers and reproducers of this rural society. raised the use of advertising and communication strategies, rational and emotional style, using conventional media (outdoor advertising, digital content) and unconventional (Street marketing). It was concluded that the campaign does not intend to eradicate the existing problem, but it will bring a change of attitude to society, in reference to the treatment of rural women. This project consists of 5 chapters in which we will address theories of social marketing, universal design, visual communication and advertising