Browsing by Author "Evelyn Nicole Ordoñez Villavicencio"

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    Desarrollo e implementación de sistema de E-Commerce para la marca cuencana N&A Eventos
    (Instituto Tecnológico Superior Sudamericano, 2025) Evelyn Nicole Ordoñez Villavicencio
    This thesis project aims to design and develop a website for a brand of wedding and fifteen dresses, with the purpose of offering a digital platform that is visually attractive, intuitive and functional, improving the customer's purchasing experience. In the fashion sector, especially in the special events market, customers are looking for personalized products and a unique experience when choosing their dresses, so digital presence becomes an essential tool to connect with them. The design methodology used is Agile, which allows for a flexible, customer-focused development process with iterative deliveries, facilitating rapid adjustments according to changing needs. In addition, digital marketing strategies will be integrated to improve brand visibility and optimize the conversion of visits into sales. This project seeks not only to position the brand in the digital market, but also to strengthen the relationship with clients, providing them with a space where they can explore collections, make inquiries and make purchases in a comfortable and safe way. With this platform, it is expected to create a memorable and satisfying experience that drives the growth of the brand in the sector.