Browsing by Author "Edgar Daniel Astimbay Aguirre"

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    Rediseño de la línea gráfica y spots publicitarios para el posicionamiento en el mercado de la empresa Macu Maquetas de la ciudad de Cuenca
    (Instituto de Tecnologías Sudamericano, 2022) Edgar Daniel Astimbay Aguirre; Franklin Alexander Velasquez Gordillo
    As a starting point for the realization of this present technical project, the redesign of the corporate image and the elaboration of advertising videos for the company Macu Maquetas of the city of Cuenca were taken. A new visual identity will be left with all the guidelines that a company must have for the correct application in different media or supports, both digital and physical, it will consummate a renewed unified and distinctive visual identity, facilitating its recognition in the market always backed by a base of design principles. In addition to providing a set of audiovisual pieces with different styles such as advertising spots, advertising animations and stop motion so that when communicating the company has a variety of support in which it can do so, showing a greater reach in the market. The identity manual was also incorporated, containing all the parameters and rules to follow when applying the brand, showing uniformity throughout its corporate identity. The research and application processes are essential for this technical project, in this way it is ensured that the company Macu Maquetas of the city of Cuenca manages to generate new business and marketing strategies with a great contribution to its identity as a company