Browsing by Author "Diana Cristina Sempértegui Jara"
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- ItemNeurodiseño aplicado en la publicidad para redes sociales acerca de la práctica de deportes en niñas/os, en la Escuela de ballet Balerina Ballet y el Club Deportivo Armis Cuenca City F.C(Instituto de Tecnologías Sudamericano, 2020) Diana Cristina Sempértegui JaraThis project investigates and analyzes the impact of the Neurodiseño methodology applied in advertising videos of sports in children at the Balerina Ballet School of Ballet and the Armis City F.C. It is an exploratory and applied research, the field study is carried out in Cuenca in the places of the schools mentioned above, where before and after surveys will be conducted to evaluate the positive or negative results obtained through the Neurodiseño methodology.