Browsing by Author "Denis Fernando Moreno Palacios"

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    Estrategias de rediseño de marca y construcción del manual de identidad corporativa en la empresa de OLA Agencia de Marketing Digital & Consultoría de Negocios
    (Instituto de Tecnologías Sudamericano, 2024) Denis Fernando Moreno Palacios
    This thesis helped the Marketing Digital & Consultoría de negocios OLA to create a brand manual and a website, as it lacks the necessary elements for its corporate identity and online presence. The main objective of this project was to create a coherent and professional visual identity for OLA that included the definition of the logo, color palette, typography, and other important visual components. The brand manual was created to ensure that these elements were applied consistently and appropriately in all of the company's communication materials. In addition, a website was created and implemented, which highlights the brand's values and personality, both functionally and visually. The site is easy and intuitive for the user, making the experience on the site comfortable.