Browsing by Author "Cristopher Geovanny Asmal Criollo"

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    Rediseño y elaboración de un manual visual de identidad corporativa para Space en Cuenca Ecuador
    (Instituto de Tecnologías Sudamericano, 2024) Cristopher Geovanny Asmal Criollo
    The following project is based on a mixed investigation with the general purpose of redesigning and developing a visual corporate identity manual for Space in Cuenca, Ecuador, focusing on strengthening the company's corporate image. The objectives of the study are to redesign Space's corporate identity and create a manual that guides its practical application. First, a comprehensive analysis of Space's current identity was carried out, including its history, values, vision and mission. Subsequently, a new corporate identity concept was developed, generating innovative ideas for the redesign of the brand. A comprehensive manual was then produced detailing the guidelines and specifications for Space's new visual identity. To achieve this, several stages were carried out under the Design Thinking methodology: The applied methodology included five steps: Empathize, Define, Ideate, Prototype and Validate. During these steps, field research, interviews and surveys with personal key were carried out, which allowed a deep understanding of the needs and expectations related to the brand. The final result was the creation of tangible prototypes of the new Space imagotype, followed by testing and validation with end users to ensure the effectiveness and acceptance of the proposed redesign.