Browsing by Author "Cristian Hernán Fernandez Duchitanga"

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    Diseño de imagen de marca y campaña publicitaria en redes sociales para la Granja Fernández en la parroquia de Jima
    (Instituto de Tecnologías Sudamericano, 2020) Cristian Hernán Fernandez Duchitanga
    Currently, the digital advertising and online marketing have become fashionable, this has led many companies in the world to sell their products and services through advertising campaigns on social networks, thereby achieving market positioning. The objective of the project is to create a Corporate Identity Manual for the Granja Integral Fernandez and position the brand through the design of an advertising campaign offering the different products. In the first part we will talk about the purpose of the work. This part will include the introduction, the problem statement, justification and objectives of the project. In the second part we will start making proposals for sketches for the creation of the brand, creating plans, general dimensions of the design. In the third part, an advertising campaign will be carried out on social networks (Facebook and Instagram) applying the design concepts, with the aim of publicizing the brand and the different products offered by the farm. Finally, the list of both organizational conditions will be taken into account, which deals with the schedule of activities carried out for the project; economic, which will explain centered on the overall cost of the finished design.