Browsing by Author "Cristian Fernando Mena Murillo"

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    Rediseño de imagen corporativa y generación de un entorno 3D en la empresa Netsur Tv en la provincia del Oro, parroquia El Cambio
    (Instituto de Tecnologías Sudamericano, 2022) Cristian Fernando Mena Murillo
    This document contains the development and renewal process of the “NetsurTv” brand. The main objective of this project is the proposal of a Brand Use Manual to position the brand in the city of Cuenca. At present, branding has become essential but not optional, this is how a company that provides internet and cable television services is at a total disadvantage compared to one that has a graphic image. In this document you will find the different essential sections that have been followed for the realization of this graphic image; objectives, methodologies, justification, formulation of the problem and budgets. During the process we have used our knowledge acquired during the degree and we have learned to investigate and draw conclusions about brand creation.