Browsing by Author "Christian David Hurtado Espinoza"
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- ItemDiferenciar de la competencia a la empresa La Casa del Perno mediante el diseño de una identidad gráfica corporativa y su aplicación en medios publicitarios impresos y digitales(Instituto de Tecnologías Sudamericano, 2022) Christian David Hurtado EspinozaThis project was carried out with the purpose of redesigning and differentiating from the competition the brand of the company LA CASA DEL PERNO and the products it offers, to position itself with the Cuencan society. This process was carried out through field research on the current positioning of the brand, and through the use and research of criteria and design concepts, a brand image proposal was reached that allows the brand to stand out. and be more easily identified by your target audience.