Browsing by Author "Carlos Paúl Morocho Loja"

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    Potencialización de la marca “Su mascota feliz” de la Parroquia Sayausí del cantón Cuenca, a través de una estrategia de comunicación publicitaria
    (Instituto de Tecnologías Sudamericano, 2024) Marina Soledad Buestán Fárez; Carlos Paúl Morocho Loja
    This project has been developed in order to establish a solid image in the local market, the veterinary "Su Mascota Feliz" is a brand established more than 15 years ago in the Sayausí Parish - Cuenca. The development of its corporate image has been proposed, as well as a campaign of advertising strategies to disseminate the services offered inside and outside the establishment, these services cover a wide range of options and contribute to the economic and social growth of the company. Each phase of the project has been carried out in collaboration between the research and design team and the owner, who analyzed the main issues, identified needs and addressed uncertainties that arose during the process.