Browsing by Author "Auquilla Moyano Pedro Ismael"

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    Branding y packaging interactivo con realidad aumentada para un establecimiento de comida rápida Nuna Urban Soul
    (Instituto Superior Tecnológico Particular Sudamericano, 2026) Auquilla Moyano Pedro Ismael
    This thesis addresses the challenges faced by a fast-food business called Nuna, located in Cuenca, Ecuador, which operates without a defined visual identity, limiting its growth and recognition in the local market. The absence of a coherent packaging system has prevented the business from forging a genuine connection with its target audience. The project's main objective is to develop a complete visual identity accompanied by an augmented reality packaging system to position Nuna as a solid and innovative brand. Using Design Thinking methodology and a mixed-methods approach that combined interviews, focus groups, and a digital survey of 32 customers, a logo was designed based on an illustration of a Chihuahua, inspired by the owners' real pet, with retro typography and a color palette of terracotta red and cream. A packaging system was also developed, consisting of a hamburger box, a container of french fries, parchment paper, a placemat, and a card with a QR code that activates an augmented reality experience built with Blender and Onirix. The project demonstrates that graphic design combined with interactive technology constitutes a real transformation tool for early-stage ventures.