Browsing by Author "Ashley Belén Mendía Godoy"

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    Manual de marca y estrategia de marketing para la fundación educativa “Mass Medios” de la ciudad de Cuenca
    (Instituto de Tecnologías Sudamericano, 2024) Ashley Belén Mendía Godoy; William David Quito Panza
    Through this research, his main objective is to improve the positioning of MASS MEDIOS, an educational foundation in the city of Cuenca, highlighting its courses, such as voice-over, animation, Dj Pro Evolution and Carpentry in Melanina, among others. These courses seek to raise the educational quality and professionalism of students. Therefore, the lack of a proper graphic identifier and an effective marketing strategy has limited your and limited to the competition. As a solution, a graphic identity manual has been developed that ensures visual coherence and effectiveness in the market. And to increase sales, the development of a marketing strategy will be carried out to build relationships with the target audience and thus increase their knowledge in the market. This project will help the foundation fulfill its vision and strengthen its mission, repositioning it as an outstanding educational foundation in the city of Cuenca.