Browsing by Author "Andrés Hernán Cabrera Garnica"

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    Estrategia de una campaña publicitaria de bien social para un evento de Bmx Freestyle, para fomentar el deporte extremo en la ciudad de Cuenca
    (Instituto de Tecnologías Sudamericano, 2022) Andrés Hernán Cabrera Garnica
    In the following project are the fundamental parameters to design an advertising campaign of social good for a Bmx Freestyle event, to promote extreme sports in the city of Cuenca. Where it will start from the elaboration of the main logo of the event, and the design of the advertising so that the campaign for the user is pleasant, intuitive, simple, legible and easy to understand, so as not to generate confusion. The methodology to be used is coupled to the purpose of the investigative work and important information is collected so that through this campaign the target audience feels interested in practicing extreme sports, specifically Bmx Freestyle. In the present investigation, what is sought is to define what their customs, habits, behaviors are, as bases in the technical support for the creation of the advertising campaign.