Browsing by Author "Alexandra Aguilera Bermeo"

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    Diseño web de la campaña promocional de donaciones 2022 para la Fundación Rescate Animal Cuenca
    (Instituto de Tecnologías Sudamericano, 2022) Alexandra Aguilera Bermeo
    The purpose of this degree project is the design of a website for the Rescate Animal Cuenca Foundation, following the different design guidelines that the Foundation provide for the structure and elaboration, taking into consideration the needs that this foundation requires, it is like this In addition to having an informative interface, it focused me on a scheme that promotes the collection of donations since being a non-profit organization, there is a need to have a platform that allows them to know and direct the income of funds to the foundation. For the development of the project, Jesse James Garrett's user-centered experience was chosen as a methodology, which is divided into five planes: strategy, scope, structure, scheme and surface. Simultaneously taking into consideration the different guidelines provided by the Information Architecture to meet the usability requirements.