Browsing by Author "Adriana Belén Palacios León"

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    Rediseño de la identidad visual corporativa y creación del plan de marketing online para la empresa Más Tecnología-Pc de la ciudad Cuenca
    (Instituto de Tecnologías Sudamericano, 2023) Bryam Fernando Arias Moscoso; Adriana Belén Palacios León
    In this titling project, the proposal for the Redesign of the corporate visual identity has been developed, in which a corporate image manual of the company "Más Tecnología pc" was executed, it is also accompanied by an advertising plan applied to social networks that will provide a professional image complete. In each of the topics that was developed from the research and analysis based on the Brief that has been made to the owner of the company with technical foundations as counterparts, concepts, a clear and precise proposal was obtained. The research has been achieved through a bibliographic review and technical documents on design and corporate identity, the implementation of the brief, and the specific data provided by the target platform that contributed so that the project is carried out in the correct way.