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Revista impresa y digital con fotografía estilo lifestyle para la veterinaria Mundo Pets de la ciudad de Cuenca
(Instituto de Tecnologías Sudamericano, 2024) Ana Daniela Bermeo Alvear; Natali Isabel Pauta Chamorro
This degree project shows the process of creating a physical and digital magazine on animal welfare for the Mundo Pets veterinarian in the city of Cuenca. Thus making known the importance of the issue since Ecuador is among the 10 countries with the highest rate of animal abandonment and abuse. The main objective of this thesis is the creation of a magazine that serves as a source of information, education and inspiration for dog and cat owners, focusing on practices and advice to promote animal well-being. To obtain data, interviews and interviews were carried out with the purpose of collecting relevant information that the focus groups want to be shown in the magazine. Regarding the design of the magazine, a fairly clean minimalist style was used in the layout with uses of lifestyle photography using the lightroom photography editing tool. With the information and compilation of photography on animal welfare, the magazine proposal was generated, which included an entire design and acceptance process. Finally, this project was disseminated both physically, which is in the Mundo Pets veterinary clinic, and digitally uploaded to the web so that readers can review it digitally.