Tesis Área TIC's

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Desarrollo de identidad corporativa, producción audiovisual y estrategias de comunicación aplicadas al reconocimiento de la marca Arkidesc
(Instituto Superior Tecnológico Particular Sudamericano, 2026) Álvarez Armijos Xavier Santiago; Morocho Saquituna Kevin Alexander
The project titled “Development of corporate identity, audiovisual production, and communication strategies applied to Arkidesc brand recognition” aims to strengthen the recognition and positioning of the architecture firm through the development of a robust corporate identity, the creation of audiovisual content, and the use of integrated communication tools.The proposal stems from the need to establish a brand image that conveys the company’s values, quality, and professionalism, while enhancing its digital presence and strengthening relationships with its target audience.This project proposes a communication ecosystem that integrates visual identity design, a corporate portfolio, social media strategies, and audiovisual production, helping to increase Arkidesc’s visibility, differentiation, and competitiveness in the city of Cuenca, Ecuador.