Repositorio Digital del Instituto Sudamericano
Repositorio Digital del Instituto Sudamericano
Bienvenidos a nuestro Repositorio, donde se publican los resultados de los proyectos y las tesis de titulación de nuestros estudiantes.
En el Instituto Sudamericano, cada estudiante es un universo de posibilidades, donde el conocimiento no es un destino, sino un viaje continuo de transformación personal y profesional.
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Tesis Área Administración Proyectos relacionados con la gestión empresarial, el marketing digital, el talento humano y la contabilidad, orientados a la innovación y desarrollo organizacional.Tesis Área de Servicios Investigaciones sobre turismo y gastronomía, con énfasis en la promoción cultural, el desarrollo turístico y la creatividad culinaria.Tesis Área Salud Trabajos académicos enfocados en el bienestar, la atención sanitaria y el cuidado integral, destacando la carrera de Enfermería.Tesis Área TIC's Proyectos tecnológicos que abarcan desarrollo de software, diseño gráfico, sistemas eléctricos y redes de telecomunicaciones.
Recent Submissions
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Actualización de los atractivos turísticos del centro histórico de Cuenca
(Instituto Tecnológico Superior Sudamericano, 2025) Karla Vanessa Freire Añazco
The present study, titled "Updating the Tourist Attractions of Cuenca’s Historic Center," aims to evaluate the state of conservation and management of the main attractions in this heritage area. The main issue lies in the absence of an updated inventory, which hinders the proper promotion and preservation of tourism assets, affecting their competitiveness and sustainability. The primary objective is to update information on these attractions to improve their management and conservation while promoting sustainable tourism. To achieve this, a mixed-methods approach was employed, combining qualitative and quantitative methodologies. This included expert interviews, tourist surveys, and documentary analysis based on technical records from the Ministry of Tourism.Among the most relevant findings, it was identified that the attractions lack adequate signage, accessibility for people with reduced mobility, and effective promotional strategies. Additionally, tourists demand more integrated experiences and modern services without compromising cultural authenticity. The results highlighted the need to implement digital visibility strategies and improve tourism infrastructure. An updated and accessible inventory was designed to optimize tourism services and strengthen the destination. In conclusion, updating tourist attractions is a key factor in ensuring their preservation and maintaining Cuenca’s competitiveness as a cultural destination. It is recommended that local authorities implement measures related to signage, accessibility, and digital promotion to enhance visitor experiences and foster more sustainable and well-planned tourism.
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Productos autóctonos para impulsar el turismo gastronómico en el cantón Cuenca
(Instituto Tecnológico Superior Sudamericano, 2025) Esteban Guillermo Chiriboga Sinchi; Ruth María Jama Pallchisaca
The current project focuses on the native products of the Cuenca canton. This research work addresses both global and local issues, such as the reduction of biodiversity and the lack of support for traditional agriculture in Cuenca. It is important to highlight that this recipe book will be shared with the Cuenca Tourism Foundation, with the aim of showcasing the incredible gastronomic richness of the region, benefiting both tourists and local residents. The goal of this project is to gather information on local ingredients, documenting them in the designed recipe book, which will strengthen Cuenca's culinary culture and disseminate it locally and nationally. The findings were corroborated using field techniques, such as observation and interviews, which revealed that many of the native products in the area have been overlooked in favor of foreign products. The justification emphasizes the importance of rescuing local ingredients to strengthen cultural identity, as this will support economic development through tourism. It is noted that the loss of biodiversity, competition with agro-industry, and climate change pose risks to these ingredients and their agricultural practices. The project also mentions a lack of cultural value, which has led to the adoption of foreign products and techniques. Furthermore, the results of surveys conducted with authorities from the Foundation and two graduates from the Sudamericano Technological Institute showed that each of these products is accepted and can be incorporated into recipes. This data helped strengthen the project, achieving the established goal: the dissemination of a recipe book featuring native products. One of the purposes of this dissemination is to provide information about the products of the canton.
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Plan de negocios para la creación de la cafetería Pet-friendly “Wiwakuna”, que se convierta a nivel local y nacional como referente en el mercado para el año 2024 al 2026 en la ciudad de Cuenca
(Instituto Tecnológico Superior Sudamericano, 2025) John Francisco Quezada Chimbaina
The following paper addresses the cultural change that society has undergone in terms of how pets are viewed today. Pets are now considered as members of the family, a
significant contrast in comparison to how families were organized before. The problem arises based on this evolution in families seeking to live experiences with their pets,
resulting in a new market, which at this time in Ecuador there are no businesses that satisfy it, which is summarized in a neglected market segment. The main objective is to
develop a business plan for a coffee shop that meets all the necessary characteristics for pet owners. The methodology used was a mixed approach, using qualitative techniques such as interviews and mystery shopping, as well as quantitative techniques such as surveys. An internal and external analysis of the factors in which the cafeteria will be
developed was also carried out. Based on this analysis, we were able to develop a solid proposal that satisfies the target public through a business plan.
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Desarrollo e implementación de sistema de E-Commerce para la marca cuencana N&A Eventos
(Instituto Tecnológico Superior Sudamericano, 2025) Evelyn Nicole Ordoñez Villavicencio
This thesis project aims to design and develop a website for a brand of wedding and fifteen dresses, with the purpose of offering a digital platform that is visually attractive, intuitive and functional, improving the customer's purchasing experience. In the fashion sector, especially in the special events market, customers are looking for personalized products and a unique experience when choosing their dresses, so digital presence becomes an essential tool to connect with them. The design methodology used is Agile, which allows for a flexible, customer-focused development process with iterative deliveries, facilitating rapid adjustments according to changing needs. In addition, digital marketing strategies will be integrated to improve brand visibility and optimize the conversion of visits into sales. This project seeks not only to position the brand in the digital market, but also to strengthen the relationship with clients, providing them with a space where they can explore collections, make inquiries and make purchases in a comfortable and safe way. With this platform, it is expected to create a memorable and satisfying experience that drives the growth of the brand in the sector.
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Plataforma web para la gestión de reservas online y control financiero en la estética “Unique Style” de Cuenca
(Instituto Tecnológico Superior Sudamericano, 2025) Leslie Estefanía Culcay Guamán; Luis Xavier Guamán Guaillas
This work consists of the design and development of a web platform for online booking management and financial control of the Unique Style beauty salon in Cuenca. In the world of beauty work in the city, the lack of implementation of digital technologies has generated inconsistency in the management of appointments and finances, with inefficiencies and difficulty in financial control, etc.. To solve this problem, it was proposed to develop a system that integrates the automation of reservations, a financial control module and a chat Bot for customer service. During the process, a comparative analysis of various web development technologies was carried out in order to define the most appropriate system architecture and tools. The research adopted a mixed approach, combining quantitative and qualitative methods to measure the impact of the solution. The results showed substantial progress in the management of the business, optimizing the organization of appointments and revenues, although there are still areas for improvement, such as the integration of online payments. The use of the agile SCRUM methodology was used to define the development in iterative cycles, achieving an adaptable solution in accordance with the client's requirements. As a result, an efficient system was created that centralizes the management of reservations and finances,
offering an optimized experience for both clients and administrators. Functional and usability tests proved the effectiveness of the system, with a margin of satisfaction. It is concluded that the digitalization of these processes strengthens the competitiveness of the business and improves its operational efficiency.